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The goal and purpose of landing pages, is to promote sales. Unlike the classic web sites known to us, landing pages have come a long way, in terms of efficiency and usage. In the past years there has been a growing use of landing pages on the web market, in a way that even small businesses can make the most of landing pages. The main purpose of a landing page is to distinguish the content designated for selling a product or service, in order to increase the rate of converting a visitor to a client.

In this article we emphasize the need for different landing pages for different goals. The more focused your landing page is on your goal, the better the chances are of visitors becoming your new clients. However, it is highly recommended to choose carefully, which main elements you should add to your landing page and to run constant checks through the sites that perform them, like Google Optimizer, because a successful landing page requires investing, tending and caring.

Examples and clarifications are available in this "Conversion Rate Video".

You may be surprised to find out, how even the smallest and supposedly insignificant element, being added or ignored, can make all the difference in the conceptual world of landing page's "conversion rate". In order to find out if your landing page is right on the spot, you can run the 8 seconds test: introduce your landing page to a person who hasn't seen it before, for a period of 8 seconds. If at the end, that person has no idea what your landing page is all about, than you probably haven't build a very successful landing page.

To sum up: in order to increase your landing page's conversion rate, you need to create the perfect landing page that introduces your service or product in the best way possible – this can be achieved by testing different versions of the page; showing it to neutral parties; or using the services of specialized companies.